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A Checklist: The 8 Best Practices for a Successful Video Campaign

Video advertisements are known for being very effective, and they remain to be a great way for companies to get visibility. It also allows you to improve your branding and your lead conversion as well, but it is a well known fact that the most effective video advertisements are based on practices that often comply with the general principles of advertising. Why not take a look below to see the top 8 best practices so you can get started on the right track.

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1. Know Your Audience

Instead of making a general video, just for the fun of it, you need to make sure that you have a target audience in mind. Your target audience could be your existing customers or they could be those who already know your product. You could target those who have never purchased your product before as well, but either way, it helps to have a quality videographer on-hand to help you with the film production. You also need to remember that each video that you make could cater for a different audience, and this could be the smallest detail. For example you could rephrase one of your sentences or you could change the theme of your video as well.

2. Don't Waffle

The first 5 seconds of your video will either make or break your advertising campaign. One way to find out whether or not your video is okay, would be to act as though your entire video is only 5 seconds long. If you miss out the price or other important information, make sure that you edit it to make sure that you fit everything that you need into this small time frame. The start of your video should also catch your viewer's attention, and it needs a call to action as well. 

3. Short and Simple

People who watch videos normally skip through them so they don't need to watch any of the advertisements. Advertisements are normally not any longer than 30 seconds, and this is normally how long it takes for someone to press the skip button. Longer videos with advertisements that can't be skipped could spell bad news for your brand, so to avoid this you need to make sure that you engage your users by asking them to go to your site for more information. This is really easy to do, and you'd be surprised at what a turnout you could receive.

4. Marketing Lists

Remarketing campaigns are ideal if you want to target customers who have visited your site before. This is most effective with users who never actually ended up purchasing your product, so it can really be a profitable decision for your business. It is high conversion, low cost and to maximise its effectiveness, you could just create a number of lists based on the products that you are trying to sell. Use the products that those customers have recently viewed, because it is these types of customers who can have a huge impact on the bottom line of your company. 

5. YouTube Placements on Google AdWords

AdWords is specifically designed so you can place ads on your YouTube account and any partner sites that may also be linked. It is very important to test both of these options because there isn't really a clear cut choice and both of them could be very profitable for your business. By learning which one is the right one for your business, you can then begin to streamline your marketing campaign and this is a great way to get started.

6. Voiceovers

Many YouTube viewers do other things while they are browsing the site and they don't really pay much attention to what is happening in the video. For this reason, you should make sure that you expand on your video with a voiceover, that can be used on its own instead of the video if this is required. Your production company will be able to help you to get this in time with the video so it has never been easier to get this done. You also need to make sure that you remember about the user's attention span, and when you are filming your video, make sure that your voice is clear and easy to understand. If your voice isn't clear and easy to understand then you won't get across your message to your customers, and this can be a real problem if you want them to purchase your product. Consider hiring a voiceover artist as this can make all the difference to your video. 

7. Test Your Components

It might be worth creating many different versions of your video as well, so you can use them for your multiple audiences with ease as well. This can all be done with targeted advertising and it really is easy to do as well. You could target them based on their geographical location or you could target them by using your own company data as well. With so many options available, it really isn't difficult to make sure that your video turns out great. When you create multiple video versions, you should try and implement a split testing schedule. This is a concrete strategy and it will really help you when it comes down to the production itself. If you want to be able to continually improve your video however, you might want to build a system that allows you to identify what your best video is, so you can create different versions of the best video that you have.  To determine what your top video is, you should try and work out how well they perform when they are placed on the internet. Compare your best video to your previous video and keep doing this until you have enough data to make a full and proper decision. It does seem fair to think that the video that makes you the most money would be best to use for your current version, but it is still important to take into consideration the characteristics of your video. For example, your video may very well have the highest conversion rate, but other video advertisements may have a higher cost per conversion. As mentioned above, the first 5 seconds are the most important and these will most likely determine whether or not people will watch your video, so you need to make sure that the first 5 seconds contain as much information as possible. After all, if someone clicks off your video, you need to make sure that they know enough information about your product so they can come and pay you a visit again at a later date, and split testing is a great way to do this. If you want to learn more about split testing, think about your audio, your call to action and even your music, as these can make all the difference when you are trying to find the right one for your needs.

8. Audiences and AdWords

It may be worth setting up a single advertisement group for every one of your audience members. In order to do this efficiently you need to make sure that you monitor the data. Marketing departments often rely on teams and they work with those who have very fixed budgets. For this reason, they tend to market their services to clients who would be considered profitable. The same applies to your marketing, don't waste your time marketing to people who would not be profitable and don't try and market to those who don't have an interest in your services. Instead, focus your efforts on those who would be interested in what you have to say and this is easier than ever when you know and understand your target audience. You will also find that by storing this data, you can then use it to further your marketing efforts. For example, out of the people who have an interest in your product, how many people went onto purchase and how many people didn't? Also think about how many people clicked off the page and at what stage, and if your customer did purchase, did they return for a repeat purchase? By taking all of this information into consideration, you can then tailor each one of your videos to meet the needs of your customers, while also making sure that each one is as effective as the next. Not only will this help to save you money but it will also help you when it comes to your future marketing efforts as well. You will know how to target your customers and this can all lead to higher conversion rates overall, so as you can see, it is actually more efficient to operate your video marketing strategy this way when compared to just hosting them on YouTube and hoping for the best.

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Creating and running your own video marketing campaign can be a walk in the park but if you don't use an audience that is pre-defined, you won't really get a good return on your investment. For this reason, you should always create a scalable campaign that can be catered to meet your every need. Even though this may appear to be time consuming at the time, it could really pay off for you at a later date and you don't need to start with a low budget either. This is because you can tweak your existing video multiple times and you don't need to worry about hiring anyone to re-film it for you either. You will also find that the best videos are short and sweet, so try and stay away from long videos that drag on and on. Your customers will most likely get bored and they may even click off the video as well, so keeping it short and simple is always the way to go if you want to achieve maximum results. When creating your short video, make sure that you take notes of the points that are listed above in this article. They will help you a lot when you start creating your own video and it could save you money as well. You will also find that by listing all of your points within the first 5 seconds, you don't need to worry about people clicking off as well.

One thing that you should note when creating your video however is how useful a professional video company can be. They will be able to show you how to make your video the best that it can be and they will also be able to show you how to make the most of your finances as well. You should also remember that when you hire a professional video company, they will be able to help you edit the video and master it as well, not to mention that if you need a voiceover as well, they will be able to do this for you without any difficulties. This is great if you want your video to appear truly professional in the eyes of your customers and it is also great if you don't have any video experience of your own as well. Your video production company will be able to piece your video together and they can show you different ways of how to include information.

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Why not contact us today to find out more. We will be able to help you find everything you need and can also help you to get the best result from your video campaign.

How to Find Right Film Production Company for your Business?

If you want to start your business and you want to make use of the corporate videos as one of your mediums, you should make sure that you will search for the right and professional film production company that will greatly help in your business. You have to make sure that you will choose the right film production company that will enable you to achieve better results.

A film production company will greatly benefit you when it comes to producing films or video for your business. There are different firms that has the capability to produce videos that will catch the attention and interests of different clients. There are companies that ensure high quality videos and they are also offering video production benefits and services. They have the capability to produce and create interesting and innovative content for whatever business video you want however there are still ways if you want to find for the right film production company.

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  • Ask for recommendations: Before you settle for that company, you should first ask for recommendations coming from the people involved in that company. Ask for ideas because that will enable you to know their works and that will also enable you narrow your choices when it comes to film production companies. 
  • Get and View some of their works: It is very important that you were able to view some of their works because that will enable you to what kind of work they have in the previous years. You can also ask for the contact number of their customers and clients in order for you to gather more information about the film production company as well as their standards. 
  • Be assured that they are aware of your subject: Always make sure that the company you have chosen has already done and created the same case as yours and they have sufficient experience because film production companies has different fields of expertise.  
  • Get some treatment: Treatment here means the documents that describes and elaborates about the expected result of the film. If you will ask the documents, you will be able to determine if the company understands and knows your concept. 
  • Always consider some of your options: All film production companies may come into different sizes. You have to decide whether you want to work with smaller of bigger companies. Smaller companies will enable you to save money while for bigger companies, the services are really expensive.

In looking for the right film production company for your business, always make sure that you will not easily stick into one company. Giving or looking for more options will enable you to really find the company that will greatly help with your business.  Always make sure that you will work with the company that has the capability to meet your needs and standards for your business. 

The Importance of Storytelling in Business Videos

It is very interesting to watch videos if it tells a story right? One of the reasons why videos becomes successful is that, viewers would love to watch there is a story telling on the video. It creates bigger impact most especially on the success of the video as well as on the web site and the business itself. Storytelling is very important for the consistent success of business or corporate videos. Storytelling captures the viewers’ attention, interest as well as their curiosity of the videos presented. 

The producers of videos always make sure that the story they include in the video production will capture the viewer’s analytic mind and it will influence on the success of their business and their web sites. If you make use of video that tells a story in order to improve your business, you are pretty sure that will be the part where your audience will be encouraged to watch. Storytelling for the success of the business is very important most especially if your business talks about different subjects. If you will only present your corporate videos alone that may sound boring especially if the audience were not able to get the main point why you have presented that video. 

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Storytelling in corporate videos is very important because it adds impact to your business. Like for example your business video is about products or services, your customers will be encouraged to purchase your product if they were able to gather more information about the products or the services you have. Also, they will be more interested to watch the corporate videos you have in your website if they were able to relate on the story it tells. Storytelling should be included in the video production because it will surely create and result to success you desire. You have to make sure that the story you have included in your video will sound like you are providing true and accurate story for your business. Telling a story will enable you to build strong and harmonious relationships with your customers and clients. The stories you have included in the video production will enable your readers and viewers to relate and connect with the business, services and products that you have.

Another importance of storytelling for your business video is that your customers will easily understand the idea that you want to address. The stories that you have included in your corporate videos will enable to explain the ideas and the concepts about your business. You will no longer attempt to explain it one by one if you have already included a story in your video which explains what your business implies and how important it is. Your business is not the only one that will benefit the storytelling strategy but your websites and yourself as well. You just have to make sure that it will be uploaded clear and interesting because if not, it will turn boring. Also, be sure that the pictures or images and the stories you have included are related to each other. Be sure that your corporate videos are not that long and not that short. Always consider time, appropriateness and its consistency. 

How to get Client's Attention in Business Videos

Corporate videos are really very important in assuring success for your business and for your website to be known by different clients and online marketers. Your corporate video can be one of the reasons why your business became successful. However, due to different competitors who are also using videos to promote their business you will surely find difficulty in getting the attention of your clients. It is very difficult to be noticed by your clients if there are different competitors online. Millions of people are interested to view corporate videos if they were able to get what they need that is why it is very important that in the video production, you have used good content. 

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In creating video for your business, it is very important to consider the different stages for film production or on the process of filmmaking because you will be able to know the things that must be considered in making corporate videos that will attract more clients. Since there are different competitors when it comes to business video, make sure that you are equipped with effective tactics in order to grab their attention. The following are some of the helpful tips on how to get client’s attention in your business or corporate videos.

  • Know your Target Audience: Once you made produced your corporate videos, make sure that you are aware of the client you want to attract. You have to make sure that the video you have is appropriate for the kind of client you want. Your business video will not be noticed by most of the clients if they were not able to get the things and information they are looking for. 
  • Understand their Wants and Needs logically and emotionally: In the video production for your business, always be aware of the things wherein your clients or customers will be able to relate or connect with your videos. Always make sure that in the filmmaking, it will surely put an impact to your clients and it is not that boring. 
  • Build Irresistible Offer: If you want the clients to notice your business video, always make sure that you will include the services, the products as well as the benefits they could get in watching that video. Always make sure that prior to your video, your clients have already in their minds the services they could get that will encourage them to know more about your corporate videos. 
  • Always include storytelling in your business: Storytelling is plats a vital role in achieving a more profitable and successful business video because through storytelling, your  clients will be able to get more information and they will easily understand the things you are trying to emphasize. 
  • Consider the content of your business video: Always consider clarity, appropriateness and consistency of the story and video content you have made. These things will help you attract more customers and it will aloe enable your video to be on the top.  

Getting the clients attention for your business videos is a bit difficult because of the different competitors however if you will just consider the aforementioned tips, your video can be the most viewed and visited by the clients. You just have to make sure that you will consider the video production or the film production processes for the success of your business video.

Explainer Animation Video vs. Live Action

How does this types of video differ from each other? In the field of corporate video production and others you will be able to recognize how the live action and explainer animation videos differ. Live action can be referred to as the videography or cinematography which is not animated. The characters of this live action are real character and live actions really do occurs. The explainer animation videos are the cute video clips which are mostly short that you often see on different company websites wherein it tells about the company that does well. The explainer video production can be a great tool if you want to enhance your brand, build audience engagement and if you want to convert prospect to your customers. 

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Live Action 

  • Live action has the capability to humanize the video production. As the producer enable to adapt characters from the comics and shot it through real characters also.
  • This is also very easy to start most especially if the producers and characters know their scripts as well as the steps they supposed to act.
  • Live actions can be shot easily and it can also be edited quickly. In just a couple of weeks or days, adjustments can now be done before going through the editing process.
  • Live action are more expensive most especially if they encounter shooting delays, if the actors are not feeling well and if they were able to commit a lot of mistakes and risks.

Explainer Animation Videos 

  • There is no need to hire for actors and talents because voice of the talent is the only thing needed.
  • The production of this video can also be started quickly because you will no longer set for the cameras, location and others. 
  • The producers can do the filmmaking more flexible because he or she will no longer need to ask about the actor must do because voice is the only thing that matters. And they can move flexibly about the characters that will inanimate. 
  • Animation videos can be easily changed if there are mistakes. 
  • It also creates high impact on the audience.

Explainer animation videos and live action videos both needs proper way of employing the video production. This will ensure that the audience will really like how it has been made, how it provides good message to the viewers and how it touches the mind and the heart of the viewers.